The Gas Pipe is a Texas-based smoke shop franchise founded in the 1960s, offering a wide selection of smoking accessories like pipes, vaporizers, and rolling papers. They feature locally crafted and imported glass pieces, along with various legal cannabis-related products in compliance with federal regulations.
Date 2022
Content
Summary
This is an Instagram feed I created for Gas Pipe.
Duration & Deliverables & Tools
Creating the monthly feed took approximately a full day, as it included 24 posts and 2 carousels. I used Photoshop along with various iterations of the brand's character, supplied by the client, to ensure consistent brand representation across each post.
Concept
For this brand, I leaned into a vivid, psychedelic aesthetic that pays homage to its 1960s origins, crafting a style rich in bright, almost electric colors and playful motifs. Conceptually, I wanted to create a brand experience that feels both trippy and nostalgic, seamlessly integrating a character resembling the founder as a visual anchor. With the freedom to go all-out creatively, I embraced a maximalist approach, pushing the boundaries with bold, vibrant visuals that are true to the spirit of that era. This project allowed for a truly unique, rule-breaking design, making it one of the most creatively rewarding brands I’ve worked with.