Motev provides luxury, eco-friendly transportation services, including corporate travel, airport transfers, and special event transport, primarily in Los Angeles. Known for its commitment to sustainability, Motev plants a tree for every ride booked. The company offers a premium experience with a fleet of high-end vehicles and professional chauffeurs trained in safety and confidentiality.
Date 2022 - 2023
Content
Summary
This is one of the Instagram feeds I created for Motev.
Duration & Deliverables & Tools
The feed creation would take 3 hours for 10 posts a month. Photoshop and stock photography were utilized.
Concept
Conceptually, I wanted to craft content that exuded the essence of luxury, aligning with the brand's upscale ride service catering to affluent professionals and bridal parties. My design approach was elegant, modern, and minimalistic, incorporating subtle branding and the brand's signature color palette to communicate exclusivity and sophistication. I focused on high-end ride photography, showcasing both the vehicles and destinations, along with testimonials to reinforce the brand's premium nature. To highlight the company's commitment to sustainability, I integrated visuals of the charitable initiative—planting a tree with each ride—adding an eco-friendly dimension to the luxury experience and showcasing their exclusive use of Teslas. This approach not only appealed to the target demographic but also aligned with the brand’s mission to provide a top-tier service while supporting ecological initiatives and giving back to the planet.