Renew Plastic Surgery offers a range of surgical and non-surgical aesthetic services, including facial plastic surgery, body contouring, and hair restoration. Their team of skilled surgeons in Minneapolis provides customized procedures like facelifts, rhinoplasty, Botox, and CoolSculpting to help clients enhance their appearance and confidence.
Date 2022 - 2023
Content
Summary
This is one of the Instagram feeds I created for Renew Plastic Surgery.
Duration & Deliverables & Tools
On average, it took approximately 3 hours to create the Instagram feed, which consisted of 8 posts per month, including 2 carousels. The content was designed using Photoshop, incorporating a blend of stock photography, patient images, and product shots sold by the company. This approach allowed for a well-rounded and engaging feed that balanced informative and visually compelling elements.
Concept
I aimed to create a modern, editorial, and medical design that conveyed a sense of professionalism, trust, and rejuvenation. I used the brand's purple tones from the logo to establish a cohesive color palette, softening the overall look while reinforcing the brand identity. The focus was on finding candid, natural lifestyle photos that represented the target demographic—everyday people seeking subtle improvements and a refreshed appearance. I integrated textures and overlays to add warmth and approachability, while emphasizing lifestyle photography, patient results, and educational content about plastic surgery. Additionally, I highlighted special deals to capture attention and entice potential clients.