Very Kül provides high-quality water dispensers for home use, offering filtered water in cold, hot, sparkling, and ambient options. Their devices deliver instant water at customizable temperatures, with advanced filtration to remove over 80 contaminants and reduce plastic waste.
Dates 2022 - 2024
Content
Summary
This is an example of one of the monthly social media content feeds I created for KUL, designed for consistent posting on both Instagram and Facebook. The content was carefully curated to engage the audience while aligning with KUL’s brand messaging and values.
Duration & Deliverables & Tools
Each social media feed typically took around 2 hours to create, though this time could increase depending on the complexity of compositing involved. On average, 15 posts were requested per month. To create the content, I utilized Photoshop along with stock photography, ensuring each feed was visually compelling and aligned with the brand’s messaging.
Concept
Each month, the content concept for KUL would adapt slightly to reflect the season and upcoming holidays, showcasing creative ways to use KUL products—whether it was making cocktails, crafting seasonal hot or cold beverages, or creating specialty drinks inspired by specific holidays. The feeds always highlighted everyday use cases, promoting the brand’s focus on sustainability by encouraging the elimination of plastic and emphasizing eco-friendly alternatives. This approach ensured that each post was not only visually appealing but also aligned with KUL’s mission of reducing environmental impact while enhancing the drink experience.