Paint Supply is an online retailer specializing in a wide range of painting and finishing supplies, catering to both professionals and DIY enthusiasts. Their products include spray paints, tools, brushes, masking supplies, specialty coatings, and safety gear. They offer fast shipping, volume pricing, and customer support to help customers with all their painting needs. The site also features products from major brands like 3M, Rust-Oleum, and Purdy.
Date 2022 - 2023
Emails
Summary
These are some of the emails I created for Paint Supply.
Duration & Deliverables & Tools
Creating emails for this client typically took 3 to 4 hours, depending on the amount of informational content required. The client would request 3 to 4 emails each month, with each email carefully designed to communicate essential messages effectively. I utilized Photoshop and stock photography to enhance the visual appeal and align with the brand’s aesthetic. The process involved balancing engaging design elements with the informational needs of the email, ensuring that it was both visually compelling and informative for the target audience.
Concept
For this client, I wanted to bring a fun yet professional vibe to the design and art direction. I used paint textures and a playful interpretation of their splash mark, keeping the overall tone polished to reflect their desire for a more corporate look. Drawing from the branding colors in the logo, I created a sense of tranquility while maintaining a clear, informative approach. I utilized color blocking and thoughtfully selected stock photography to further enhance the design.
To subtly reference color theory and painting, I employed monochromatic tonal shades in overlays, tying the design back to the world of paint and home improvement. This approach ensured that the colors were effective yet understated, providing a cohesive visual experience. The target demographic includes homeowners, handymen, and professional painters—anyone who might seek out the client for high-quality products. Through the design, I aimed to reflect their commitment to exceptional customer service while keeping the content engaging and informative.