Stonewick is a natural wellness company specializing in high-quality, safe diffusers and essential oils for aromatherapy. Their products support both physical and emotional well-being, featuring scents crafted from 100% organic ingredients without harmful toxins, chemicals, or synthetic fragrances. Stonewick’s commitment to purity ensures that each blend is all-natural, promoting a healthier, more mindful lifestyle.
Date 2022
Content
Summary
This is one of the Instagram feeds I created for Stonewick.
Duration & Deliverables & Tools
Each feed would take approximately 3 hours to complete, with 8 posts required per month. To create the feed, I utilized Photoshop, stock photography, and product shots to ensure a cohesive and visually appealing design.
Concept
For the content feeds, I aimed to create a highly editorial, free-flowing, and holistic design that embodied a sense of nature and tranquility. The approach was product-centric, focusing heavily on lifestyle imagery intertwined with elements that connect to the natural world. Given the company’s product—essential oils—I made sure to incorporate visuals of the flowers and botanicals used to create the oils. I selected a soft, pastel color palette, paired with a subtle, film-like editing style to enhance the natural elegance of the products. Additionally, I included informative posts to educate the audience while maintaining a calming, organic vibe throughout the content.