Apricot Lane Boutique is a women’s fashion retailer offering a wide selection of trendy clothing, accessories, and gifts. With a focus on high-quality, affordable styles, they provide everything from casual wear to special occasion outfits. The boutique is known for its personalized shopping experience and frequently updates its inventory to reflect the latest fashion trends. Apricot Lane Boutique operates both online and through a network of franchise locations, aiming to provide fashion-forward, boutique-style shopping for women of all ages.
Date 2024
Advertisement Emails
Summary
These are advertisements I created for the company's emails and social media that were sent out for each new style drop or season change.
Duration & Deliverables & Tools
These advertisements took about 2 hours to create. Deliverables ranged each month. Often 3 to 4 advertisements would be requested every month. Photoshop was the primary tool used, and stock photography was secondary.
Concept
For the creative direction of these ads, I chose a monochromatic color scheme, focusing solely on the brand’s colors to create a cohesive, minimalist aesthetic. I aimed for a clean, simplistic design that subtly played off the brand's name by incorporating real photos of apricots. The goal was to make the ads feel approachable yet intriguing, leaving just a touch of mystery around the company’s products. This approach balanced clarity with an air of curiosity, ensuring the messaging was direct without overwhelming the viewer.