Glow MedSpa provides medical aesthetic services, emphasizing non-surgical treatments such as Botox, fillers, and body contouring, and now offers telehealth-supported weight loss solutions with Semaglutide, the same ingredient as in Wegovy. They target women looking to transform their health and appearance, combining aesthetic care with support for sustainable weight loss. Their mission is to enhance natural beauty and well-being through a personalized approach in a spa setting.
Dates 2023 - 2024
Email & Content
Summary
Here are some Instagram/Facebook feeds, along with B2B and B2C emails, that I created for Glow MedSpa. Each platform was strategically tailored to engage their audience effectively across social media and email marketing.
Duration & Deliverables & Tools
Each month, the number of requested emails varied from 1 to 6, with creation time ranging from 1 to 5 hours. For Glow MedSpa’s content package, I produced 5 static posts, a carousel, and 3 reels, typically completing all content in around 4 hours. Static posts and emails were designed in Photoshop, while reels were developed in After Effects, using a mix of stock photos and video footage and artist.io for music.
Concept
The social media feed concept centers on showcasing women leading a balanced, health-focused lifestyle. The aim was to convey how Glow MedSpa’s weight loss solutions, like Semaglutide injections, could support a holistic wellness journey without relying solely on the product. Photography focused on active, empowered women, subtly weaving in the brand’s colors to reinforce Glow MedSpa’s identity as a partner in health. The approach maintained a clean, minimal aesthetic with organic and geometric design elements to create a sophisticated, wellness-driven look, prioritizing lifestyle over direct product promotion.
Ads
Summary
These are some of the ads I designed for Glow MedSpa, which were actively promoted across Google, LinkedIn, Facebook, and Instagram.
Duration & Deliverables & Tools
It typically took an hour to create each ad, and I was responsible for producing 3 to 8 ads per month. Photoshop was the primary tool used to design these ads, ensuring they were visually engaging and aligned with Glow MedSpa’s brand messaging.
Concept
The ads were conceptualized with a focus on simplicity and education, highlighting the Semaglutide injector while showcasing its benefits. The design was intentionally clean, medical, and corporate, reflecting a professional tone. I ensured that the Glow MedSpa logo and its branding elements were seamlessly integrated, along with the visual composition of the Semaglutide bottles and pen injectors. The overall goal was to communicate the product’s value through a minimal yet effective design while promoting discounts and special offers.
Reels
Summary
These are reels I created for Glow MedSpa's Instagram.
Duration & Deliverables & Tools
Each reel typically took about 2.5 hours to create, with 3 reels requested per month, and occasionally 4 on rare occasions. I used AfterEffects for the animation and editing, paired with stock video footage and soundtracks sourced from Artlist.io to ensure a professional and engaging result.
Concept
The reels were conceptually centered around four main themes: healthy eating, exercise, socializing and having fun, and telehealth appointments. Occasionally, I created educational reels focusing specifically on the drug, though these were less frequent. I designed the reels to have a visually effortless flow, ensuring that the audience could easily focus on the core message without distractions. This approach maintained a clean, engaging style that aligned with the brand's values while still providing valuable information.